Rediscovering Adventure: The Launch of the New Land Cruiser 2024

Posted on January 15, 2024

Rediscovering Adventure: The Launch of the New Land Cruiser 2024

The New Land Cruiser's Majestic Return to Its Roots at Meadowvale Toyota

The story seemed over for Toyota's Land Cruiser, but now it's being reborn in a splendid fashion! With the announcement of the new Land Cruiser 2024, Toyota has made many people happy. Many wanted to see the Land Cruiser return in a version close to the original, and their dream will soon become a reality. The new Land Cruiser will indeed be an enhanced version of the legendary Land Cruiser 70, sold in over 170 countries, and will once again inspire adventurers!

Take a look at the Land Cruiser’s video, click here.

Tracing the Heritage of an Off-Road Icon

The history of the Land Cruiser began in 1951, marking Toyota's first steps. Barely known outside Japan, the company embarked on designing an all-terrain vehicle capable of climbing the steep volcanic slopes of Mount Fuji. After hard work, the team could say "Mission accomplished!" The Land Cruiser was the first vehicle to reach the 6th station of Mount Fuji at an altitude of 2,700 meters.

Since then, the Land Cruiser has only brought joy to adventurers worldwide and residents of remote localities. From the North to the South Pole, from the savanna to the desert, the Land Cruiser can tell its tales of exploits and takes credit for having known more regions of the world than any other SUV.

Journey Far and Wide with Assurance

The fundamental mission of the Land Cruiser has always been to take you where you need to go and bring you back safely, regardless of the model. At Toyota, we like to say that "the road makes the car," but with the Land Cruiser, it's "the car that makes the road." For the Land Cruiser, 2024 will be an exceptional year with the release of the Land Cruiser 250 and the grand return of the Land Cruiser 70. Off-road driving enthusiasts conquering uncharted territory will be well catered to.

Introducing the Refined Land Cruiser 70: A Closer Look

The new model of the "Series 70" is equipped with a 2.8-liter turbo diesel engine whose exceptional reliability promises robust off-road performance. The original features of the model, brought into a version that has evolved over time, ensure quiet driving, fuel economy, great durability, and enhanced comfort.

Breaking Down the Land Cruiser 250: Features and Innovations

The new Land Cruiser 250 shares the same GA-F platform as the Land Cruiser 300, allowing it to rank among the most capable off-road vehicles. Various powertrain options ensure a more powerful and environmentally friendly ride. The exterior style uses horizontal lines to replicate the unique silhouette of the Land Cruiser, and the modern interior design contributes to enhancing various functionalities, even on rough roads.

Where Adventures Begin: The Essence of the Land Cruiser

The Land Cruiser is a legend that can be summed up in one word: trust. The confidence that wherever you go, whatever adventure you dream of, the Land Cruiser will lead you there in the most beautiful way possible. The Land Cruiser will always inspire the adventurer within you.

Unleash the power of discovery in the new 2024 Land Cruiser, discovered at Meadowvale Toyota, 2950 Argentina Road, Mississauga – your gateway to unparalleled adventure!