Toyota sings the praises of its new models, literally

Toyota sings the praises of its new models, literally
by Auto123.com

During new vehicle intros, flashing lights and eardrum-busting rock music is out, singing live is in.Toyota is currently playing it old-school in order to draw some extra attention with singers performing live on stage.

At the Detroit Auto Show, a trio of singers called Boyota presented the new 2011 Sienna minivan, flaunting that it has "features that you really need".

And more recently at the Chicago Auto Show, a quartet of singers supported by a bassist announcing that "comfort is back" while introducing the redesigned 2011 Avalon.

Toyota Sienna boy band, Boyota from Jennifer Vuong on Vimeo.

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