Meadowvale Toyota
New Toyota Vehicles
Used Vehicles for Sale
Price Quote
Car Financing
Toyota After-Sales Service
Vehicle Comparison
Toyota Articles and Road Tests
Toyota Promotions
Our Team
Road Test Request
Contact Us
Price Quote
Toyota Canada
Scion Dealer in Mississauga
follow us on Facebook
follow us on Twitter
follow us on Youtube

2950 Argentia Road Mississauga, ON  L5N 8C5

  • Tel.: 1 866 867-0696
  • Service: 1 877 869-1611

The 2010 Toyota Prius Plug-in Hybrid (PHV) Concept



The 2010 Toyota Prius Plug-in Hybrid (PHV) Concept
by Toyota
Press release
Source: Toyota (UK)

TORRANCE, Calif., - The 2010 Toyota Prius Plug-in Hybrid (PHV) Concept vehicle will make its world debut next week at the Frankfurt Motor Show.

Based on the third-generation Prius, the PHV Concept expands Toyota's Hybrid Synergy Drive technology, utilizing first generation lithium-ion battery technology and enabling electric operation at higher speeds and longer distances than conventional hybrids. When fully charged, the vehicle is targeted to achieve an electric-only range of approximately 12 miles and will be capable of achieving highway speeds in electric-only mode. For longer distances, the PHV concept reverts to "hybrid mode" and operates like a regular Prius. This ability to utilize all-electric power for short trips or hybrid power for longer drives alleviates the issue of limited cruising range encountered with pure electric vehicles.


Beginning in late 2009, Toyota will begin global delivery of 500 Prius PHV vehicles. Of this initial fleet, 150 will be placed with select U.S. lease-fleet customers for market and engineering analysis. This program will allow Toyota to gather real world driving feedback and understand customer expectations for plug-in technology. In addition, the program will allow evaluation of the first generation lithium-ion battery's durability, reliability and performance.

"The greatest hurdle in bringing to market a reliable lithium battery is mass production. We must have a production process that guarantees each battery will be identical in performance and quality," said Irv Miller, TMS group vice president, environmental and public affairs.

The vehicle's first-generation lithium-ion battery will be built on a dedicated PEVE (Panasonic EV Energy Company, LTD) assembly line. PEVE is a joint-venture in which Toyota owns 60 percent equity. The first generation lithium-ion batteries were developed in-house by Toyota Research and Development, and a dedicated battery development team is already working on the next battery "beyond lithium."

The 150 demonstration vehicles will be placed in strategic clusters around the U.S., allowing development of charging infrastructure and communications support for program participants. Each placement scenario will have a variety of 'use cases' or driving conditions (ie: commute length, usage type, access to charging) to gain maximum input to vehicle performance and customer needs.





Photo Credit : Toyota

Back to news

Home | New Toyota Vehicles | Used Vehicles for Sale | Price Quote | Car Financing
Toyota After-Sales Service | Vehicle Comparison | Toyota Articles and Road Tests | Toyota Promotions
Our Team | Road Test Request | Contact Us | Site Map

Meadowvale Toyota - 2950 Argentia Road, Mississauga (Ontario)  L5N 8C5 - Tel.: 1 866 867-0696 - Fax: 905 816-0271



© 2000-2010 Evolio All Rights Reserved.
Please read Evolio's privacy policy and legal disclaimer.



Member of the Canadian Automotive Network
Member of the Canadian Automotive Network